Magnify's Revenue Retention Forecast provides a detailed view of both historical and forecasted Net Revenue Retention (Renewal, Expansion, Churn). This forecast delivers an outlook based on Magnify Insights to predict revenue multiple quarters into the future.
Data can be viewed in dollars ($) or percent (%) by toggling between the options in the chart. Additionally, selecting a time period will update the values relative to the chosen period.
Should you have segmentation built into your Magnify model, you can also look at the values relative to the chosen segment or dimension.
Renewal
Starting Revenue = Ending Revenue
This includes accounts that renew at the amount equal to their starting revenue, often referred to as a flat renewal.
Expansion
Starting Revenue < Ending Revenue
This includes any account that renews at an amount greater than their starting revenue, often as a result of upselling, cross-selling, upgrades, and any price increases.
Churn
Starting Revenue > Ending Revenue
This includes any account that renews at an amount less than their starting revenue, such as fully churned customers, cancellations, non-renewals, and account downgrades.
What is NRR?
Net Revenue Retention (NRR) is the percentage of revenue retained from existing customers at the over a given period after expansion revenue, churn (and downgrade) revenue has been accounted for.
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